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CHATEAU INDAGE

Indian Wines Pioneer!!
CHAMPAGNE INDAGE LTD




INDAGE GROUP:

Champagne Indage Ltd –is the market leader & the largest producer of wine in Asia with 32 principal brands under its umbrella. With a strong presence in more than 69 countries, Indage is moving aggressively towards becoming a global market leader. Spearheaded by the visionary- Mr. Shamrao Chougule, Indage Group is also the largest owner of wine portfolio in India covering each segment.

Indage Group, a public limited company with a turnover of more than Rs 125 crore has diverse areas of business interest. Wine being the most important, is handled by Champagne Indage Ltd, a group company that deals with Indage’s wine portfolio and has a current turnover of Rs 250 million and profits of more than half a million rupees. It also has a production capacity much larger than any other player in the market (the only company with indigenous production and research facility in the country) about 45, 00,000 lac liters. Champagne Indage Ltd is looking forward to end this fiscal year with expected turnover of more than Rs 100 crore and an increased market share from 75% to 80%- 85% in wine market.



A BRIEF HISTORY:

Champagne Vineyards Ltd, formally Champagne India Ltd was set up in 1982 as 100% export oriented unit in technical collaboration with Champagne Technologie of France for manufacture of wines. Champagne Indage Ltd. formally Indage (India) Pvt Ltd was incorporated in 1985 and was converted to a Public Ltd Company in 1987.

Champagne Vineyards Ltd was in the business of Viticulture and production, export of wines while Champagne Indage Ltd was involved in producing and selling of wines in the domestic market and in the engineering and the hotel business till 1996. In January 1997 as a part of the restructuring of the Indage Group, the Hotels and the Engineering division of Champagne Indage Ltd were de – merged & both now work as separate entities. As a result today, Chateau Indage is the most successful wine brand name globally.


The Journey

Champagne Indage Ltd, pioneers of authentic wines in India produce a rich variety of exquisite red, white and sparkling wines. Presiding over 32 labels these delectable wines from the rich reservoir of Chateau Indage are highly acclaimed and relished amongst a spectrum of global taste. It took nearly two years and 3,000 pages of study by Champagne Technologies of France to decide upon ‘Narayangaon’ nestled in the surroundings of the Sahayadri valley as the idyllic setting for a world class winery and vineyards.

The detailed study of soil, climatic conditions, rainfall and topography that matched the Champagne district, France for viticulture of world famous wine grapes such as Chardonnay, Pinot Noir, Shiraz, Malbec, Viognier, Grenache, Arkavati, Arkeshyam, Ugni Blanc, Cabernet Sauvignon, Sauvignon blanc, Merlot, Zinfandel, Muscadet, Semillon and Chenin blanc.


Vineyards

Until 1982, Narayangaon was a small obscure dot on the map of India, which over the last two decades has transformed itself as an international viniculture region sprawling over 1000 acres of prime wine plantation, with additional 1500 acres under cultivation. International viticulture practices of grafting specially imported wines classified as vitis Vinifera onto root stalks was widely used during the growth stage of Vineyards with extensive use of French wines. Champagne Indage has also pioneered the use of ancient varieties such as Arkesaham and Arkavati grapes along with Thompson seedless and Bangalore Purple. The lime rich and Chalky soil married to a controlled macro climate in the Sayadari valley strike a perfect balance for the cultivation of grapes from strong disease free wines that produces consistently high yields with quality and uttermost purity


Winery

Champagne Indage produces sparkling and still wines from two state-of-the-arts, automated wineries that have commenced the very first and the only producer of bottle fermented sparkling wines in Asia and the ninth in the world.

Overwhelmed by the global and domestic interest, the construction of its third state-of-the-art vinery is well under way. With a bottling capacity of 6,000 bottles an hour, all stages of production use the latest technology for “Methode Traditionelle” sparkling wines with the accent on quality as a first and only priority. Strong research and development in the vineries is necessary to adopt international wine making standards. This has resulted in the production of stable and consistently high quality still in sparkling wines.


Wines

Champagne Indage utilize the expert guidance of French, Californian and Australian wine masters at every grape harvest in order to benefit from the fast experience and knowledge of these international wine regions. Chateau Indage wines have been listed in the world wine encyclopedia and acknowledged by all the celebrated wine critics world wide.

Omar Khayyam, the premier export “methode traditionelle” sparkling wine, has won several awards at the international wine competition held at London. International critics and wine writers have written rave reviews in leading international dallies and alcohol beverage publications. Champagne Indage has the largest Oak maturation facility of 350, 000 litres, and the largest in Asia.


Largest producers and market leaders of wines in India

2000 acres of land under cultivation

Expansion programme of 2000 hectares by 2007

2,00,000 cases produced annually

International joint ventures with 5 countries for variety offering.

Owner of the largest brand portfolio covering each brand segment.

Over 18 varieties under cultivation.


The Vineyards, Sahayadri Valley

Established in 1982 by Mr. Shamrao Chougule, an industrialist in steel fabrication with 150 acres vineyards in Narayangaon.

Funded studies conducted by Pieper, Hiedsieck extending to 3000 pages of rigorous studies and terrain planning.

1984 – First batch of Omar Khayyam is exported to UK

1986 – Domestic wines introduced with MarQuise De Pompadour and Riviera (White & red).

1998 – Merged Champagne Indage Ltd and Indage (India) Ltd to Champagne Indage Ltd.

The flagship branding is Chateau Indage product range expanded to 32 labels


Success Story

Today, Champagne Indage Ltd, is the first sparkling wine producing company and the first wine export company of India. The wines are exported to USA, Japan, UK, Switzerland, Germany, Gulf, Singapore and other European countries. Champagne Indage Ltd have drawn rave reviews from International Wine connoisseurs and have won a number of awards at the International Wine and Spirit Competition (IWSC) held annually at London.

Champagne Indage Ltd has been able to develop and expand the hitherto non-existent domestic wine market. Today, It has a more than 75% market share in the premium red and white wine categories and the virtual monopoly in the sparkling wine segment.


Distribution Network

The state-of-the-art production unit of Champagne Indage Ltd, comprising three wineries adjacent to each other, is situated at Narayangaon in Maharashtra. The company through its associate’s controls over 700 acres of land were plantation is in progress. Champagne Indage Ltd has technical tie-up with KEO ltd, the largest Wine producing company in Cyprus.

The marketing of Champagne Indage Ltd‘s products is centralized at Mumbai. The company operates through seven branch offices located at Delhi, Bangalore, Chennai, Goa, Pune, Calcutta, Hyderabad, Chandigarh and Ajmer. It has also entered into long term strategic tie-ups with leading chain of Hotels to promote its brands as well as the wine culture.

Currently 2000 acres of land is under cultivation and expansion programme of 2000 hectares by 2007 is also under way. Indage Group is currently producing 2, 00,000 cases annually, the largest in India








Future Plans

Indage Business strategy is based on the fact that leadership in wine business should not be based on just size, but more importantly on the perception of consumers through correct ideas, acceptable brand behavior and company achievements. Indage’s corporate strategy encompasses these key elements in both organic growth opportunity and recognition of strategic acquisition.

In the word of Mr. Shamrao Chougule, Indage Group “Our Business Challenge will be to prioritize the growth agenda across geographies, market segments and sectors where the company does not have a presence”.